In April of 2020, Heartland Bank completed a merger with Victory Community Bank. Greg Little was an associate at Victory, and he made the transition to Heartland retaining his previous position and duties. Currently, he is based at the Ft. Mitchell branch, and is proud to be part of a team of experienced and eager Heartland professionals.

Heartland is dedicated to highlighting its associates and providing an avenue for them to share their background, thoughts and most of all, their Heartland story. Nearly every associate has a Heartland story of some kind, and it is Heartland’s goal to encourage its associates to share these stories with clients and friends. Jacob Meade is in the spotlight this month, and his story is an inspiration.

Peter Drucker once said, “Culture eats strategy for breakfast.” Many bank executives might admit to the importance of strategy, but Heartland Bank will never consider it vastly more important than culture. Associates like Ethan McNemar, client services and treasury management business analyst, can attest to this as he passionately shares deep-seated emotions behind the ‘why’ of his Heartland story.

Heartland associates are encouraged to share their Heartland stories with their clients. Associates are also encouraged to get to know the stories of their clients…who they are, what they like, why they bank with Heartland. On a monthly basis, it is important to share our associates’ stories in more detail, giving a glimpse into their personalities and accomplishments. Let’s get to know Derek Vater, Branch Manager of the Fort Thomas, Kentucky, location.

Heartland Bank strives to create a culture and atmosphere that will attract talent and inspire associate retention. With a “family” atmosphere gained honestly as the helm has passed from father, Tiney McComb, to son and current president/CEO, Scott McComb, the bank is proud that its associates recognize this and value the camaraderie it creates. “I tell people all the time that we are like family at Heartland,” shared Gina Carfagna, mortgage banker at Heartland Bank.