Word started brewing early last week that something exciting was percolating over at Heartland Bank Ambassador Greg Ubert’s Crimson Cup Coffee & Tea. The headline in Columbus Business First read, “America's top coffee roaster is from Columbus”. ThisWeek community newspaper’s headline read ‘Crimson Cup gets Toast from Roast’. Both publications announced that Roast Magazine (the trusted source of information on the art, science and business of coffee) had just named Columbus-based Crimson Cup as the 2016 Macro Roaster of the Year.