We practice what we preach
It is Heartland Bank’s mission to provide the best-personalized financial services at competitive prices for the economic growth and well-being of individuals and businesses within our communities. This goal shall be accomplished through well-trained, caring employees, with unquestionable integrity, who practice sound and innovative banking principles, which will maximize bank profits and growth.
- Superior service is our highest priority
- Productivity is an integral part of our corporate strategy
- Team players receive the highest rewards
- Quality is rewarded as well as quantity
- Rewards will include advancement, recognition and/or incentive compensation
- Through access to accurate information, we will strive to keep ourselves and our customers informed
- We will constantly seek to improve how we are perceived by our customers
- We will empower our employees to perform their duties in a responsible manner
- We will seek to know our cost of doing business
- We encourage the exploring of new ideas
- Our business is to provide customer satisfaction profitability
- We value loyalty, honesty and integrity in our relationships
- We are committed to the enrichment of our local communities through our involvement.