Mission Statement

We practice what we preach

It is Heartland Bank’s mission to provide the best-personalized financial services at competitive prices for the economic growth and well-being of individuals and businesses within our communities. This goal shall be accomplished through well-trained, caring employees, with unquestionable integrity, who practice sound and innovative banking principles, which will maximize bank profits and growth.

Shared Values

  • Superior service is our highest priority
  • Productivity is an integral part of our corporate strategy
  • Team players receive the highest rewards
  • Quality is rewarded as well as quantity
  • Rewards will include advancement, recognition and/or incentive compensation
  • Through access to accurate information, we will strive to keep ourselves and our customers informed
  • We will constantly seek to improve how we are perceived by our customers
  • We will empower our employees to perform their duties in a responsible manner
  • We will seek to know our cost of doing business
  • We encourage the exploring of new ideas
  • Our business is to provide customer satisfaction profitability
  • We value loyalty, honesty and integrity in our relationships
  • We are committed to the enrichment of our local communities through our involvement.
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