Heartland is dedicated to highlighting its associates and providing an avenue for them to share their background, thoughts and most of all, their Heartland story. Nearly every associate has a Heartland story of some kind, and it is Heartland’s goal to encourage its associates to share these stories with clients and friends. Jacob Meade is in the spotlight this month, and his story is an inspiration.

February is often referred to as “frugal February.” Why would your bank want to highlight frugal February? The simple answer – to share tips and tricks for saving, budgeting and finding financial balance.

Peter Drucker once said, “Culture eats strategy for breakfast.” Many bank executives might admit to the importance of strategy, but Heartland Bank will never consider it vastly more important than culture. Associates like Ethan McNemar, client services and treasury management business analyst, can attest to this as he passionately shares deep-seated emotions behind the ‘why’ of his Heartland story.

The cliché for every new year is “New Year, New You!” For Heartland Bank, there are several new initiatives around the corner, and we can’t wait to share the details for what’s in store for Heartland in 2023!

Heartland associates are encouraged to share their Heartland stories with their clients. Associates are also encouraged to get to know the stories of their clients…who they are, what they like, why they bank with Heartland. On a monthly basis, it is important to share our associates’ stories in more detail, giving a glimpse into their personalities and accomplishments. Let’s get to know Derek Vater, Branch Manager of the Fort Thomas, Kentucky, location.