February is often referred to as “frugal February.” Why would your bank want to highlight frugal February? The simple answer – to share tips and tricks for saving, budgeting and finding financial balance.

Peter Drucker once said, “Culture eats strategy for breakfast.” Many bank executives might admit to the importance of strategy, but Heartland Bank will never consider it vastly more important than culture. Associates like Ethan McNemar, client services and treasury management business analyst, can attest to this as he passionately shares deep-seated emotions behind the ‘why’ of his Heartland story.

The cliché for every new year is “New Year, New You!” For Heartland Bank, there are several new initiatives around the corner, and we can’t wait to share the details for what’s in store for Heartland in 2023!

Heartland associates are encouraged to share their Heartland stories with their clients. Associates are also encouraged to get to know the stories of their clients…who they are, what they like, why they bank with Heartland. On a monthly basis, it is important to share our associates’ stories in more detail, giving a glimpse into their personalities and accomplishments. Let’s get to know Derek Vater, Branch Manager of the Fort Thomas, Kentucky, location.

During the holiday season, Heartland celebrates many traditions and beliefs that accompany the diverse workforce of the Heartland family. Sharing and caring about each other is part of the Heartland culture, and why this time of year brings thoughtful recognition of the differences among us along with the celebrations we share. Check out a few holiday highlights with guest writings shared by several Heartland associates.