Established in 2008, Pelotonia was founded with the objective to contribute funding to life-saving cancer research. Originally focused on a community of passionate fundraisers and centered around a three-day experience of cycling, entertainment, and volunteerism, the Pelotonia of today is much different after the monumental changes dictated by a global pandemic in 2020. The Pelotonia website now additionally offers fundraisers the chance to “pursue your own challenge” by registering as a Challenger – structuring a personal challenge with up to 5 activity goals while collecting donor contributions.